THE DEVELOPMENT PROCESS
As a strategy-focused video production company, a comprehensive development of your video asset is a critical part of what we do. You need to see results. Cisco has forecasted that by the time 2018 rolls around, 84% of internet IP traffic will be video. Every company or new enterprise must have a strong presence in this playing field.
Our development process is extensive, as we understand that behind every viral video is an irresistible story. The tale you tell, along with exactly how it is told, are both key points in eliciting a response. Beautifully shot video is not enough – you need a slice of life that your target audience can genuinely relate to. Our strategic approach to video production focuses upon the future response envisioned – and how human beings respond to various types of stories and visuals.
Create an Emotional Impact on Your Audience
What is the message you want to communicate, and to what specific audience or niche market? What is the objective you hope to gain for your video project? Our development process starts with speaking with you about your concept, and gaining a full understanding of the response you want to elicit in the targeted audience.
As your vision takes shape, the creative process moves forward to the next stage – planning each detail of the shoot, down to the details. Your video must be original, and deliver a fresh take on something uniquely human. Let us help you create the story that captivates viewer attention, and will inspire voluntary shares and likes. Already have a story? We work closely with you to bring it to life, with exquisite attention to detail.
Our Los Angeles boutique video production company provides concierge-style service, and our creative team is intent upon instilling life into your concept. There is no cookie-cutter methodology that is effective in storytelling – but there are several factors that are recognized as important:
- Your video must tell a story that gets directly to the heart of what you are trying to say — fast.
- It must offer information that is entertaining, relevant to the viewer in a personal way, and reflects an actual human viewpoint or need.
- The video has a powerful opening sequence that captivates audience attention.
- It must have stellar production quality in video, sound, music, talent, and graphics.
- Originality is key.
Reach Through the Screen and Connect
The conclusive goal of a video asset is to increase visibility, rankings, and interest in your product, services, or activities. Once a video asset starts to move, it should generate the anticipated final product in conversions, interest, and will become a powerful support for your brand or activity – ultimately through voluntary shares. As video audiences are exceptionally sophisticated, it is all in the details. We get the shots that matter, and provide every resource needed to create quality video assets that connect, including:
- Strategic planning for your video initiative
- Hair, makeup
- Talent coaching
- Director of photography
- Location scouting
- Aerial photography
- Voice over
- Wardrobe, stylist
You may know exactly what you want to produce, and have script in hand, cast selected, and are ready to go. You may have a general idea that you need video assets to add to your website and post on social media. You may be someplace in the middle. No matter where your project stands, we have the resources and skills to bring your vision to life.
We look to the final response, and the ultimate impact your video will have upon the intended audience. We are not here just to shoot quality video with our state-of-the-art equipment. Our exquisite attention to detail is what makes the magic happen. Call us now to discuss your project.
Reach out and talk to us – we want to hear from you. Need a quote? Ready to get your project in motion? We are here to help. To get started, contact us any time.