What Story? What Message?

What Story? What Message?

What are story and message and where do they fit into films, commercials, promos or branded content. Let’s start by looking at a basic definition of story. A story is a narrative, either true or fictitious, that is built on a succession of events or incidents. It has...
HDR? What is that?

HDR? What is that?

You might have heard of the term HDR and some smart phones have an HDR mode> What is it? It stands for High Dynamic Range with the dynamic part referring to levels of brightness and darkness in a photograph. It is an amazing fact that our eyes can see more details in...