by Jenna Capozzi - CEO/Executive Producer | Marketing
Many of my friends, whom are in either Marketing or PR, along with professional peers, have stated that I am smart to have a video content company. I completely agree with them since it’s a rewarding field, but I wanted to understand why they thought so. “It’s about...
by Jenna Capozzi - CEO/Executive Producer | Marketing
We are approached by all sorts of companies and industries to create content for them, and recently I’ve observed a sort of ‘out of sequence’ approach. Meaning clients are willing to spend thousands on video content, but haven’t really honed in on their message,...
by Jenny Good Widmaier | Marketing
About a year ago, Google made a change to their searching algorithm that made keywords almost irrelevant—unless you were a subscriber to their AdWords service, of course. This made the job of the SEO much more difficult for those who relied on our keywords to move up...