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Many of my friends, whom are in either Marketing or PR, along with professional peers, have stated that I am smart to have a video content company. I completely agree with them since it’s a rewarding field, but I wanted to understand why they thought so. “It’s about...read more
We are approached by all sorts of companies and industries to create content for them, and recently I’ve observed a sort of ‘out of sequence’ approach. Meaning clients are willing to spend thousands on video content, but haven’t really honed in on their message,...read more
About a year ago, Google made a change to their searching algorithm that made keywords almost irrelevant—unless you were a subscriber to their AdWords service, of course. This made the job of the SEO much more difficult for those who relied on our keywords to move up...read more
What are story and message and where do they fit into films, commercials, promos or branded content. Let’s start by looking at a basic definition of story. A story is a narrative, either true or fictitious, that is built on a succession of events or incidents. It has...read more
You might have heard of the term HDR and some smart phones have an HDR mode> What is it? It stands for High Dynamic Range with the dynamic part referring to levels of brightness and darkness in a photograph. It is an amazing fact that our eyes can see more details in...read more
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