by Jenna Capozzi - CEO/Executive Producer | Marketing
Many of my friends, whom are in either Marketing or PR, along with professional peers, have stated that I am smart to have a video content company. I completely agree with them since it’s a rewarding field, but I wanted to understand why they thought so. “It’s about... 
by Jenna Capozzi - CEO/Executive Producer | Marketing
We are approached by all sorts of companies and industries to create content for them, and recently I’ve observed a sort of ‘out of sequence’ approach. Meaning clients are willing to spend thousands on video content, but haven’t really honed in on their message,... 
by Jenna Capozzi - CEO/Executive Producer | Technical
What are story and message and where do they fit into films, commercials, promos or branded content. Let’s start by looking at a basic definition of story. A story is a narrative, either true or fictitious, that is built on a succession of events or incidents. It has...